BASE Skincare
BASE is a revolutionary skincare brand that is dedicated to creating products that cater to the needs of all skin types and tones, with a focus on diversity and inclusivity.
Role: Web Designer
Platform: Online store
Focus: Visual Cohesion · UI design
Platform: Online store
Focus: Visual Cohesion · UI design
Tools
Design Direction
The website’s aesthetic was rooted in the BASE branding guidelines, utilizing a clean and minimalist design approach. The focus was on extending the brand's elegant visual language into the digital space to evoke a relaxing and premium experience for customers.
UI Design
The website features beautiful product photography and visual elements that showcase the skincare products in the best possible light. The simple and intuitive navigation system ensures that visitors can easily find the products they are looking for and learn more about the brand.
